Meera Shah Meera Shah

The consultant's real job in the age of AI

AI can answer questions instantly, but judgement, sequencing, knowing what not to build, and effective change management remain scarce. This is where an outsider’s perspective can really add genuine value.

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Meera Shah Meera Shah

Why vendor-independence matters

Nearly everyone offering you AI advice has something to sell - a subscription, a large build, or a particular tool. That does not make their advice worthless, but it is rarely free to say no. Here is why vendor-independence matters for shipping companies, what it changes in practice, and four questions to ask anyone advising you on AI.

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Meera Shah Meera Shah

Where AI actually pays off in shipping

Every shipping leader feels they should be "doing something" about AI. The better question is where it actually earns its keep. Here are four practical, document-heavy corners of the business - demurrage, charter parties, port costs and operational reporting - where AI pays off, and how to start without the hype.

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Meera Shah Meera Shah

AI will not fix bad shipping data

“Bad data" acts as sand in the gears of global logistics, leading to massive financial losses, safety failures, and severe regulatory risks.

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