The data behind greener shipping
Wind is back on cargo ships, but the sails are only the visible part of greener shipping. Much of the real progress is quieter: weather routing, voyage optimisation, performance monitoring, and honestly measuring what saves fuel. A practical look at the data behind decarbonisation, and where AI genuinely helps.
Slow and steady wins the race: Why cautious industries get AI adoption right
Maritime, energy, and heavy industry are often called slow to adopt AI. Here's why that caution is rational, and what good AI governance looks like in practice.
The AI return on invest problem nobody wants to admit
Most companies can't yet prove AI's return on investment. Here's why ROI is harder to measure than it looks, and how to measure it properly from day one.
The consultant's real job in the age of AI
AI can answer questions instantly, but judgement, sequencing, knowing what not to build, and effective change management remain scarce. This is where an outsider’s perspective can really add genuine value.
Third-party AI or build your own? How maritime businesses should decide
AI is moving quickly, and maritime businesses are under growing pressure to respond. Across chartering, voyage operations, claims, legal, finance, procurement and compliance, teams are asking the same question: should we buy an existing AI solution, or build something ourselves?
Change management: the rollout is only the beginning
AI changes how people write, search, review, summarise, make decisions and manage risk. That can be exciting, but it can also be uncomfortable. Good change management helps people understand what is changing, why it matters, what the boundaries are, and how they will be supported.
How could AI help shipping companies in the US-Iran crisis
Geopolitical disruption in the Strait of Hormuz is creating real pressure for commercial shipping operators. This article explores where AI can help most.
AI will not fix bad shipping data
“Bad data" acts as sand in the gears of global logistics, leading to massive financial losses, safety failures, and severe regulatory risks.
I know AI matters. I just don’t know where to start
Not sure where to start with AI? A clear, practical guide for small and medium-sized businesses exploring AI strategy with confidence.
Why “just using ChatGPT” isn’t an AI plan (and what to do instead)
Using ChatGPT at work without a plan? Here’s why that’s risky — and how to turn scattered AI use into a real business advantage.